The car industry crunch calls for creative marketing to get consumers to buy vehicles, and Hyundai has risen to the challenge. If you need a new car and not sure if your job will stick around, you can get a Hyundai now and return it.

If you lose your income within 12 months, Hyundai cars come with a warranty that includes returning it to the dealership with no further car payments or hits on your credit.

Feedback on blogs have praised the idea saying, “This is just one of many reasons why foreign car companies are so successful; they are willing to innovate and adapt to new situations.”

The car return policy, dubbed “the Hyundai Assurance Program,” is a new concept so no one has found a “catch” yet. However, it’s sure to be copied by car competitors soon enough.

Have you? Post your thoughts about Hyundai’s Return Policy on the Automotive Blog.

Resources:
SunSentinel.com, “Hyundai’s ‘best warranty’ an idea for our time,” Marcia Pounds, 1/28/09
Digg.com, latimesblogs.latimes.com, “Hyundai: Lost Your Car? Return Your Car…” 1/25/09
Edmunds.com, Anita Lienert, “Lose your job? Return Your Hyundai with Few Strings,” 1/05/09